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Wrap. Hook. Flip. There are many things that can be hard about adulting. Sareeing need not be one of them. That is why, we present to you, the INSTANT SAREE. It’s as easy as 1-2-3. Wrap- You wrap the skirt around your waist Hook- You secure it with inner and outer hooks Flip-You flip the pallu over your shoulder That’s it. Even before you can say ‘Ma, help me with these saree pleats’ you’re done, and ready to slay.

Some things we have learnt over the past 4 years in building a women-centric enterprise.

What does it take to bring a traditional craft to a timeless saree? The story of Cheriyal Chronicles from our drawing board to your wardrobe.

Of lows and highs, challenges and achievements, despair and gratitude. But mostly about hope, hard work and optimism. How we survived 2020.

What does it take for equality to actualise? Do not praise us for our sacrifices- step up so we do not have to make them!